PepsiCo's Vibrant Fusion: Fashion Meets Beverage Design

Memphis Movement-inspired Pepsi Can Wins Golden A' Design Award

The Pepsi x Shanghai Fashion Week 2016 Can is a testament to PepsiCo's commitment to being a cultural influencer. The company's partnership with Shanghai's largest fashion event led to the creation of this unique design, which reflects the existing visual identity system of Shanghai Fashion Week. The design extends beyond the can itself, with key visuals, t-shirts, and tote bags echoing the same vibrant theme.

The design's distinctiveness lies in its bold use of color and pattern. The Memphis movement of the 1980s, known for its bright colors and geometric motifs, serves as the primary inspiration. Classic fashion patterns, such as black and white stripes and houndstooth, are incorporated into the design, creating a dynamic interplay between the fashion world and the Pepsi brand. The result is a daring design that embodies Pepsi's "Live for Now" spirit.

This innovative fusion of fashion and beverage design has not gone unnoticed. In 2017, the Pepsi x Shanghai Fashion Week 2016 Can was awarded the Golden A' Graphics, Illustration and Visual Communication Design Award. The award is granted to creations that reflect the designer's prodigy and wisdom, embody extraordinary excellence, and significantly impact the world with their desirable characteristics. In the case of PepsiCo's design, it is a trendsetting creation that advances art, design, and technology.

The accolade is a testament to PepsiCo Design & Innovation's ability to push boundaries and redefine conventional design norms. As a cultural influencer, the company continues to explore new avenues for design, merging different fields and creating unique, impactful designs that resonate with consumers and the design community alike.

With its bold colors, daring patterns, and innovative fusion of fashion and beverage design, the Pepsi x Shanghai Fashion Week 2016 Can is more than just a beverage container - it's a statement piece, a testament to the power of design to transcend boundaries and create a lasting impact.